Materials Revolutions Require Admitting You're Wrong
In this talk, I will use one of the biggest step changes in automotive structure materials, architecture and manufacturing as an example. Cast a car like a toy?! No way! Can’t be done, and if it could, it still shouldn’t. It’ll be too heavy, won’t meet requirements, too expensive, take too long. Wrong. In just a few short years, auto body materials, architecture and manufacturing have been re-defined, and it only took convincing ourselves that we were wrong about almost everything, followed by a lot of work.
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