Large-scale trials such as prevention studies have used approaches for recruitment which may be successful for recruitment focused on minority elders. This talk will describe some of our experiences of recruitment for the PREPARE study, a dementia prevention trial. There are several important aspects to the approach that will be described in this presentation.
Critical aspects of recruitment that will be described will include the following:
1) identification of targeted audience,
2) communicating the purpose of research efforts, and
3) creating the partnership with the interested audience.
Discussion of the use of direct mailing and maximizing the initial contact to establish a strong relationship will be presented. Several failed methods will also be described and possible reasons for this failure will be discussed. Plans to initiate new strategies for recruitment through care providers will be described. The costs of these methods are high and distributing the cost across various recruitment strategies can provide the use of a wider range of approaches.
Back to S072 Enhancing Research Participation for Ethnic Minority Elders: An American Problem with International Implications
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